Target & Archer Farms reinvent cereal box packaging
A Minneapolis-based Target in conjunction with Archer Farms (an organic line) is trying to reinvent cereal packaging.
The new packaging removes the need for the inner plastic bag to hold the cereal in. It also features a snug-fitting lid to keep the cereal fresh.
The packaging itself is made from 55% recycled material with 50% post-consumer content, and claims to be fully recyclable itself.
Little else is known about the packaging since Target seems to be keeping mum on the subject.
Link [Sustainable Is Good]
It looks like its made of tin to me. And if it is, is it really all that better? At least you can recycle the cardboard boxes on normal cereal. ????
Posted by: greenteen | April 14, 2008 at 09:22 PM
Okay, maybe it's not tin. After looking at the bigger pictures on Sustainable is Good, it kind of looks like the Quaker Oatmeal Cans. I don't know though, I'm confused!
Posted by: greenteen | April 14, 2008 at 09:27 PM
Looks good! and fully recyclable? nice :)
Posted by: Mike | April 14, 2008 at 11:55 PM
This would be great. My kids love cereal and as a result, it is one of the few bags we can't seem to shake. We try to reuse the as sandwich bags and such, but it would be nice to have a better solution all together.
Posted by: organicneedle | April 22, 2008 at 05:50 PM
This is a cardboard box shaped like a slightly flattened tube, not metal.
Posted by: MJ | July 02, 2008 at 12:19 PM
Amazing, my family love cereal and this is a perfect way to contribute with the environmental care. This are the kind of interesting news that need to be rounding through internet marketing.
Posted by: free internet marketing | April 14, 2009 at 10:41 AM
I have purchased it a few times, actually last week. It IS like an oatmeal canister. However, It holds about 3 average sized bowls of cereal in it, so for me with a family of 5, and at almost 5 bucks a canister, how good is that? Not very! They're a lot like those single serve bags of chips, once opened, you realize 1/3 of the canister is air. I think the volume sizing of the offering needs to be upped, or it won't remain viable in the stores, and then they'll discontinue thinking it's a reflection of 'radical' new packaging concepts.
Posted by: David Paul Seymour | April 29, 2009 at 09:23 AM